You May Be Right I May Be Crazy
22 June 2018
But in most cases, it could just be a myopic opinion that you have decided to share with the world via Faceberk/Twitter/LinkedIn whatever. Maybe you need to cast a wider net, but that'll cost you.
|Just because I don't fit, doesn't mean you wont...|
Thanks to everyone wanting something for nothing, media markets are now the poster child for why the free market is a delusional utopia. At first it was our own fault: the much reported on echo chamber created by surrounding ourselves with people who agree.
You say something.
Cool, let’s be friends.
As the term “echo chamber” describes, all of a sudden all my friends are saying the same thing as each other which is the same as me, therefore it’s the majority talking.
Just to make it easier to pick out your favourite type of person, fundamentalists use easy to understand hashtags to point out who they hate: lefty, SJW, RWNJ, flatearther, feminazi. If you don’t like any of these people, you can follow any fundamentalist crackpot that suits your own particular cup of tea.
Media companies know that the key to getting more advertising is by getting more visitors. Fundamentalist crack pots, are just the type of bull horns that sites are looking for. Active social media users will share anything that matches their opinion.
That’s pretty rudimentary maths. More action= more exposure= more visitors= $$$.
Now that some media entities are realizing that, due to the obscene amount of static on the net, content quality is starting to become more important, they need to pay for that higher quality content, so they need more $$$. The best way for that to occur is subscriptions.
I’m going to cut this long story short, by letting you work out the problem with this scenario. Just answer this statement:
Would you pay to listen to an opinion that doesn’t agree with your own?
Ok, you’ve given your moral answer, now answer this question:
Are you currently paying a subscription to a service that doesn’t agree with your opinion?
So now, the type of content is being driven by what people want to hear, because that's what they'll pay for. Only public broadcasters can prevent this impending stench. Think about that next time people are talking about selling the ABC.